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The Ultimate Guide to E‑Commerce Personalisation

Embrace personalisation in the right way without coming off as too intrusive and tear down the walls standing in the way of a customer’s purchase. Exponea… View Article

RETAIL SOLUTIONS

The Ultimate Guide to E‑Commerce Personalisation

Embrace personalisation in the right way without coming off as too intrusive and tear down the walls standing in the way of a customer’s purchase.

Exponea is a customer experience and customer data platform that not only boosts e‑commerce growth with AI powered engagement automation, but also helps improve their clients’ culture with better cross‑department collaboration and customer centricity.

New e-book available

You will find out how online retail companies are misusing content personalisation, leading to customers perceiving their efforts as intrusive, even borderline creepy. You will learn how to do it in the right way.

The guide will also arm you with a set of personalisation tactics which will help you solve the painful challenges online retailers face, and give you tips on several content personalisation strategies that positively influence the customer experience.

What are some of the highlights?

• How to personalize without coming off as creepy
• How to solve challenges in online retail with 4 personalisation tactics
• 6 personalization tips that positively impact the customer experience

Download the guide here.

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RETAIL EVENTS

Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Online Conversion Summit 2020
Online Conversion Summit 2020
April 30 2020
The Hallam Conference Centre, London W1W 6JJ
The Retail Bulletin Online Conversion Summit 2020 Partnered by IMRG
Future of Retail Marketing 2020
Future of Retail Marketing 2020
9 June 2020
Hallam Conference Centre, 44 Hallam St, London W1W 6JJ
The Future of Retail Marketing for Customer Engagement
The HR Summit 2020
The HR Summit 2020
1 October 2020
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2020
AI in Retail Conference 2020
14 October 2020
Hallam Conference Center, 44 Hallam Street, London W1W 6JJ
CONFERENCE AIMED AT RETAILERS WORKING IN MARKETING, IT, DIGITAL, DATA AND TECHNOLOGY