Ecommerce Report – How are home and garden retailers leading the way in ecommerce?
The home and garden industry is a fast growing ecommerce vertical, but with very specific challenges. The primary aim of this report from our friends at Fluid is to analyse the industry and identify key trends that other retailers can benchmark against.
How many home and garden retailers offer free delivery? How do home and garden retailers showcase reviews? How many home and garden retailers offer Apple Pay as a payment method? These trends present a clear picture of where customer expectations lie, but also where the key opportunities are for the industry.
These trends cover:
- Speed and security
- Mobile UX
- Product and collection pages
- Sorting, filtering and site search
- Reviews, trust, community and loyalty
- Checkout and payments
- Delivery and click and collect
Each retailer in this report has also been given a benchmark score, based on a number of scoring criteria with a foundation in ecommerce best practice, providing us with a list of top performing home and garden retailers for others to take inspiration from.
Download the first edition of Fluid Digital’s Home and Garden 100: Ecommerce Report (2020 Magento Edition), a benchmark report analysing 100 retailers in the home and garden industry.
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