THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
The Papers
RETAIL INSIGHTS
RETAIL SOLUTIONS
• The HR Summit 2019
• AI in Retail Conference 2019
• Omnichannel Futures Conference 2020
• Future of Customer Engagement 2020
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Case Study: Feelunique launches referral programme powered by Mention Me

Europe’s largest online beauty retailer Feelunique, has today launched a referral marketing campaign powered by Mention Me, as part of a wider customer acquisition drive. Europe’s… View Article

RETAIL SOLUTIONS

Case Study: Feelunique launches referral programme powered by Mention Me

Europe’s largest online beauty retailer Feelunique, has today launched a referral marketing campaign powered by Mention Me, as part of a wider customer acquisition drive.

Europe’s largest online beauty retailer Feelunique, has today launched a referral marketing campaign powered by Mention Me, as part of a wider customer acquisition drive.

The global retailer sells an unrivalled choice of more than 30,000 products from 500 brands across beauty, makeup, skincare, haircare, fragrance, accessories and electricals, to over 120 countries.

With their fast growing loyal community of more than 1.3 million people globally, and an innovative approach to technology, Feelunique recognise that their customers are their most powerful advocates. Having already introduced a loyalty programme, a social media influencer programme for their customers and a monthly product sampling offer, the team were keen to provide a platform for them to easily share their positive experiences of the brand.

They decided to partner with Mention Me, using their leading SaaS technology, to capitalise on their word of mouth referrals. Mention Me were able to offer an opportunity to deliver a step change in performance, and optimise the referral programme further to help Feelunique deliver on their ambitious customer acquisition targets.

According to Ben van Pelt, Marketing Manager for Feelunique, “We have always aimed for our brand to reflect and respond to the way that our customers want to shop, and to build an online, global community of advocates. Mention Me was the perfect partner for our referral programme due to its rigorous AB testing and their ‘refer by name’ functionality, a unique and simple method for customers to share our brand.”

Andy Cockburn, CEO of Mention Me, comments “Feelunique’s range of products and customer demographic suits referral perfectly, especially when you consider how connected they are on social media. By enabling them to share the brand with their friends and be rewarded for doing so is the simplest and most trusted form of marketing there is.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
SENIOR-LEVEL FORUM FOR HEADS OF MARKETING, DIGITAL, ECOMMERCE AND CX
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Future of Customer Engagement 2020
Future of Customer Engagement 2020
10 June 2020
Cavendish Conference Centre, London W1G 9DT
The 11th Annual Retail Customer Engagement Conference