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Almost half the population now shop online

48.7% of adults made purchases online during the final three months of 2009, according to the latest data released by The British Population Survey. This compares… View Article

RETAIL SOLUTIONS

Almost half the population now shop online

48.7% of adults made purchases online during the final three months of 2009, according to the latest data released by The British Population Survey.

This compares to 45.4% for the same period in 2008. Searching online for information on products or services people are thinking of purchasing has also risen to a new total of 54.5% (2008 52.7%).

These rises during 2009 come on the back of a further increase in the overall percentage of the population who have access to the internet.

73.9% of the adult population now have access to the internet, up from 70.1% in the final quarter of 2008.Those shopping for groceries online have grown over the year from 12.4% to 13.6%, whilst all other online shopping is up from 44.1% to 47.5%. Strength across the board.

The largest increase in the age groups came in the 18-24 group, with 52.3% of them now shopping online against 44.6% in Q4 2008. But the 55-64 group were up 4.4% with 47.6% of them engaged, and in third place were the 45-54’s up by 3.8% to 58.6%. In terms of actual market share, 35-44’s lead the way with 24.1%, followed by 45-54’s next at 19.4%.

 In Social Grades there is a remarkable  uniformity in the increase in penetration across the grades. The largest rise was in the E grade, up by 5.9% from 11.4% to 17.3%, but as they only account for 2.9% of the market, it is perhaps more important to note the second place rise of 3.4% from 38.6% to 42.0% of the C2 social grade, as they now account for 18.1% of total online shoppers.

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Online Conversion Summit 2020
Online Conversion Summit 2020
April 30 2020
The Hallam Conference Centre, 44 Hallam St, Marylebone, London W1W 6JJ
The Retail Bulletin Online Conversion Summit 2020 Partnered by IMRG
Future of Retail Marketing 2020
Future of Retail Marketing 2020
9 June 2020
Hallam Conference Centre, 44 Hallam St, London W1W 6JJ
The Future of Retail Marketing for Customer Engagement
The HR Summit 2020
The HR Summit 2020
1 October 2020
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
The Future Of AI in Retail Conference 2020
The Future Of AI in Retail Conference 2020
14 October 2020
Hallam Conference Center, 44 Hallam Street, London W1W 6JJ
CONFERENCE AIMED AT RETAILERS WORKING IN MARKETING, IT, DIGITAL, DATA AND TECHNOLOGY