Retail Marketplace Strategy

The digital marketplace is now an important part of omnichannel retail, as it provides an additional channel to market and sell your products. This marketplace craze has taken hold as retailers grapple with how to compete with the likes of established players like Amazon

Marketplaces offer a flexible but still highly unified approach to sales, meaning businesses can identify new ways to grow, to connect with their customers, and to diversify their product offerings with relatively low risk.

The online marketplace space continues to expand and surge to reach consumers in new demographics - the latest online marketplace trends will be discussed and how they offer businesses multiple opportunities.
This event will provide an overview of marketplace strategy with a focus on the challenges retailers are facing into as they expand on this new selling channel.