Senior Director, Retail Concept Creation
Kate Maher is the Creative Director at Gensler, based in London. She had previously been Senior Design Director for the Adidas Group since 2015, based in Germany. Her role there was to create compelling consumer experiences, that live up to the belief, obsession, and mission of Adidas. Kate created hallmark concepts and consumer experiences, specialising in creating innovative premium flagship store environments, these flagship design standards were then be cascaded across the entire Adidas retail portfolio. Prior to her current role, Kate was Director of Retail Concepts at Adidas for 1.5 years and before that she was Architect, Retail Design and Development Manager, EMEA for ASICS Europe BV.
Head of Store Development
Caroline Philipson always look at projects from more than one perspective, due to her work experience both in the UK and International Markets, a BA in Interior Design and being a Chartered Building Surveyor. The designer in Caroline often clashes with the practical surveyor but due to the broader approach, she always looks to give a more holistic solution. Caroline has worked across many diverse environments including Europe, Middle East and Russia looking at store design, space planning, cultural and environmental considerations, always working to adapt the brand to fit the space and surroundings. Retail is her passion. .
Charles Henri Duclos
Digital & Store Concept Coordinator
Charles Henri Duclos has been the Digital and Store Concept Coordinator at Decathlon since 2015. Decathlon have opened 28 stores in 3 years, included the Surrey Quays Flagship's experience store. Charles has worked a lot to improve the customer journey and to convey the message of Decathlon’s innovation around creating their own products in their own Brand's Signatures, which focus deeply on each sport. He is very passionate about retail and sport, prior to Decathlon Charles owned his own printing company in Paris, before deciding to come to London where he was delighted to participate in the Decathlon UK growing project.
Retail Design & VM Director
Daphne Duttileux’s career has spanned retail design for mass market furniture, luxury chocolate and now beauty & fragrance. Starting at Ikea in Belgium, she progressed from creating small room layouts in store to building the full blue box on multiple sites. At Godiva, she worked closely with the international team to create a new look and feel that was rolled out worldwide in retail and whole sale. Daphne opened the very first Godiva Chocolate Café in Harrods and brought her expertise to the Middle East where she opened several Godiva stores and Chocolate Cafés. At L’Oreal, Daphne initially worked on implementing new store designs for both YSL and Giorgio Armani cosmetics. She then added responsibility for IT Cosmetics, opening the first ever counter which is now being rolled out worldwide. Daphne is now responsible for all the L’Oreal Luxe brands in the UK & Ireland, including the launch of the new David Beckham brand House 99. The core of Daphne’s approach to retail design is building bridges between the needs of the brand, the retailer, and ultimately the customer in their own cultural environment.
Visual Merchandising & Planogramming Manager - Surface and Decor
Sarah Haynes has been the B&Q VM and Planogramming Manager for the Surface and Décor category since 2016 and is responsible for defining and managing the visual strategy and customer proposition for her product areas. This includes ensuring that the customer journey is designed to meet brand, UK market and consumer needs as well as integrating the overall commercial strategy for the business to drive an effective and market leading proposition. Working collaboratively with retail design, digital, marketing and commercial teams, Sarah has well rounded experience in the Retail industry with over 10 years’ experience in visual merchandising management - leading instore, regional and Head Office VM teams to success through a passion for all things visual and desire to keep the instore retail environment innovative and forward thinking for her customers.
European Retail Director
Simon Bentley is European Retail Director at Trek Bicycle Corporation. Drawing on two decades of strategic leadership and innovation, Simon has delivered value to organisations across operations, cost control, team productivity and retail management functions. He has directed all aspects of the European retail business encompassing company owned stores and partner stores across seven European markets. He has motivated and led a team of field, central operations management, and store management to implement the strategic plan. He has ensured customer satisfaction by collating and assessing customer feedback and accordingly developed areas requiring improvement. Companies Simon has made a positive impact at include Trek Bicycle Corporation (specialist); Retail Glue (Retail Consultant); 02; Argos (General Merchandise); and WH Smith Do It All (DIY).
Creative Design Manager
As Creative Design Manager for KFC, Dave Batchelor is responsible for the design, development and implementation of interior ‘Front of House’ and external concepts. Working in collaboration with creative agencies, architects, GC, shopfitters, lighting suppliers, signage companies, furniture suppliers, the wider KFC team to design and roll out our restaurant concepts across the UK & Ireland - then collaborating internationally with KFC design teams in other markets to share knowledge and experiences. Dave has a well-rounded experience with design and build, having previously been employed in both creative agency and shopfitting supplier roles prior to going ‘client side’, working internationally on projects on a variety of scales across Europe.
Associate Director - Design
James Breaks has been an Associate Director at rpa:group for 24 years, he has dedicated nearly two decades working with their management team in developing rpa:group into the successful, creative and innovative consultancy it is today. His personal skills have grown exponentially with the company thanks to a creative architectural education applied to a roster of loyal, diverse blue-chip clients. James’s creative diversity has been matched in experience of practical delivery - working closely with clients and their suppliers from concept-to-delivery. This foundation drives the company ethos of ‘creative minds:practical people’ and forms the heart of their dynamic creative design team. His specialties lie in managing an accomplished design team with the advantage of experiencing a complete range of roles from concept-creation to on-site delivery of projects of all sizes – boutique to roll-out. James’s professional status as an architect underpins his creative passion and abilities in concept creation, visualisation, detailed design, costing and project management.