The 2021 Programme
10:00 - 11:00
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Session No 1: Adapting your 2021 digital marketing strategy - how are purpose driven brands putting content at the heart of future digital success?
Critical to generating engagement among potential customers is the relevance of brand content - it must inspire action or purchases. This session will explore which channels and content formats need to be considered in a modern retail marketing strategy, in order to engage the post pandemic customer. And what talent and tools are required to deliver this?
Luis Fernandes, Commercial Director, Carpisa Foods
Prema Chablani, Head of Customer Marketing & Lizzie Thornton, Head of Customer Acquisition Marketing, Snag Tights
Michael Paxton, VP of Sales, Canto
Moderator: Darren Williams, Executive Chairman, Scrubd
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12:00 - 13:00
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Session No 2: Spotlight on how to use customer data to drive future retail experiences
Before the disruption last year, digital leaders were using data to optimise CX. With the rise of digital transformation, companies will have more dynamic data at their fingertips; this session will discuss how pivoting your marketing strategy to focus on digital opportunities can enable you to use this data to extract immediate insights.
Josh Ashby, Chief Digital Officer, UK Flooring Direct
Hannah Spicer, eCommerce & Digital Marketing Consultant, Kurt Geiger (2016-2019)
Desi Reuben-Sealey, UX Manager, Debenhams (2018-2020)
Andy Stockwell, Chief Commercial Officer, RedEye
Moderator: Darren Williams, Executive Chairman, Scrubd
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Venue & Contact
VENUE
Digital Event
EVENT DATE
April 21 2021
START TIME
10:00
CONTACT
For retail speaker opportunities:
Claire Knott
E: claire.knott@theretailbulletin.com
T: 01276 489626
For sponsorship and non retailer speaker opportunities:
Karen Howard
T: 01276 489626 M:07725414385
E: karen.howard@theretailbulletin.com
Meet Our 2021 Partners
