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The 2021 Programme


10:00 - 11:00

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Session No 1: Adapting your 2021 digital marketing strategy - how are purpose driven brands putting content at the heart of future digital success?

Critical to generating engagement among potential customers is the relevance of brand content - it must inspire action or purchases. This session will explore which channels and content formats need to be considered in a modern retail marketing strategy, in order to engage the post pandemic customer. And what talent and tools are required to deliver this?

  • Understanding the customer and creating a much more relevant touch point
  • Catering for different consumers on different platforms
  • Achieving better, consistent brand experience across product and marketing
  • Creating, managing and sharing engaging content at scale
  • How are businesses staying effective in the competitive age of eCommerce
  • The importance of internal-external collaboration, and analysis of marketing performance and spend
Luis Fernandes, Commercial Director, Carpisa Foods
Nick Vermonden, eCommerce Specialist, United Sports Brands Europe
Prema Chablani, Head of Customer Marketing & Lizzie Thornton, Head of Customer Acquisition Marketing, Snag Tights
Michael Paxton, VP of Sales, Canto
Moderator: Darren Williams, Executive Chairman, Scrubd
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12:00 - 13:00

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Session No 2: Spotlight on how to use customer data to drive future retail experiences

Before the disruption last year, digital leaders were using data to optimise CX. With the rise of digital transformation, companies will have more dynamic data at their fingertips; this session will discuss how pivoting your marketing strategy to focus on digital opportunities can enable you to use this data to extract immediate insights.

  • Using data to put the customer at the centre of everything you do
  • How should brands best use data across all channels?
  • Discovering the power of data-driven email campaigns
  • Make the most out of your rich customer data
  • The key differences between data sources, and which will work best for you
  • What data is available at each stage of the customer journey?
  • Remove ineffective marketing spend - benefits of machine learning to improve data quality
Josh Ashby, Chief Digital Officer, UK Flooring Direct
Hannah Spicer, eCommerce & Digital Marketing Consultant, Kurt Geiger (2016-2019)
Desi Reuben-Sealey, UX Manager, Debenhams (2018-2020)
Andy Stockwell, Chief Commercial Officer, RedEye
Moderator: Darren Williams, Executive Chairman, Scrubd
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Venue & Contact


VENUE
Digital Event

EVENT DATE
April 21 2021

START TIME
10:00

CONTACT
For retail speaker opportunities:

Claire Knott
E: claire.knott@theretailbulletin.com
T: 01276 489626

For sponsorship and non retailer speaker opportunities:

Karen Howard
T: 01276 489626 M:07725414385
E: karen.howard@theretailbulletin.com

Meet Our 2021 Partners


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Tel: 01276 489626
Email: karenh@theretailbulletin.com