THE RETAIL BULLETIN - The home of retail news
HOME
VIRTUAL EVENTS
Christmas Ads
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Retail News
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT
CONTACT
SUBSCRIBE FOR FREE

The 2021 Programme


10:00 - 10:45 Webinar login and housekeeping

Moderator's introduction and opening comments

Session No 1: Personalising the customer experience - today's buyers want personalised interaction
Companies that are organising the CX around journeys are delighting their customers, increasing loyalty and growing revenue.

This webinar will help retailers deliver the right, tailored message, to the right group of people, at the right time.

  • Creating super-audiences via personalisation - better communication with your customers
  • Personalise the shopping experience - more contact with consumers across channels to create a more seamless process
  • How do brands offer personalisation on different channels to engage the customer
  • Delivering fast, easy, personalised and intuitive self-service as customer expectations change
  • Deliver a personalised customer experience in an omnichannel environment
  • What are brands doing to leverage mobile as the most influential - and personal - touchpoint for reaching consumers and satisfying expectations?
11:30 - 12:15

Session No 2: Deepening your customers relationships through digital - building customer loyalty

Once someone has become a customer, how can retailers build a relationship with them and encourage them to become a brand ambassador?
This webinar discusses with leading retailers different approaches and what really works.

  • What inspires customers to return?
  • What else can retailers do to inspire customer loyalty and turn shoppers into real "fans"?
  • Ensuring that the digital experience is truly ‘zero friction'
  • Examining the power of referral marketing
  • The importance of the customer lifecycle of attracting VIPs and reducing churn
  • Why are granularity, speed and coverage so important to data-driven loyalty?
  • Post purchase - giving customers a reason to come back...again and again
  • How informed recommendations could triple add-to-basket rates
13:00 - 13:45

Session No 3: The value of customer insight - understanding the customer-centric retail universe

Last years crisis has led to dramatic shifts in consumer behaviour. Retailers will have to work hard to meet ever-evolving
CX requirements in order to win and remain relevant. This webinar will reveal how those winners generate insights from new
customers and construct targeted retention plans.

  • How can insight successfully drive improvements in CX?
  • How the changing behaviour of our customers is forcing organisations to transform their engagement strategies
  • Making the brand experience meaningful and the exchange valuable
  • Using strategic partnerships to engage customers
  • How can retail improve their digital CX in terms of customer care?
  • Informing customers in a compelling and insightful way
  • Predicting customers' behaviour - maximise your marketing opportunities
14:30 - 15:15

Session No 4: Spotlight on how to use customer data to drive engagement

Before the pandemic, digital leaders were using data to optimise CX. With the rise of digital in recent months, companies
will have more dynamic data at their fingertips; this session will discuss how you can use this data to extract immediate insights.

  • Using data to put the customer at the centre of everything you do
  • How should brands best use data across all channels?
  • Discovering the power of data-driven email campaigns
  • Make the most out of your rich customer data
  • The key differences between data sources, and which will work best for you
  • What data is available at each stage of the customer journey?

Venue & Contact


VENUE
Digital Event

EVENT DATE
September 15 2021

START TIME
10:00

CONTACT
For retail speaker opportunities:

Karen Howard
E: Karen.Howard@theretailbulletin.com
T:

For sponsorship and non retailer speaker opportunities:

Karen Howard
T: 01276 489626 M:07725414385
E: karen.howard@theretailbulletin.com

Meet Our 2021 Partners


Subscribe For Retail News
The Retail Bulletin
1st Floor
57-59 High Street
Bagshot
Surrey
GU19 5AH

The Retail Bulletin Events LTD
1 Appleton Court
Calder Park, Wakefield,
West Yorkshire
WF2 7AR

VAT No: 908604130
Company registration number: 6136675
Tel: 01276 489626
Email: karenh@theretailbulletin.com