Meet The 2022 Speakers

Shetal Bhatt has been the Senior Director - Digital Customer at Sixt since February 2022. She was until recently the Head of Digital Marketing with Alshaya based in Kuwait, where she was co-creating and implementing the digital/CRM/loyalty and data strategy for their multiple Retail franchise Brands ranging from fashion to food and entertainment (inc. Starbucks, Boots, H&M, Pizza Express). Shetal has previously held national and international roles at Engine, Subway, Shell, British American Tobacco and Philips, which involved digital and CRM leadership, data management, and implementing the Martech stacks needed to facilitate the marketing strategies of these organisations. She was the winner of the 2015 Data IQ Award for 'Data professional - Client'.

Anouk de Lange is Senior eBusiness & Webshop Specialist at Jacobs Douwe Egberts Professional, based in The Netherlands. She was previously Head of Digital & Marketing at AAMP Global (UK & Europe), where she was responsible for driving growth and strategic renewal by transforming AAMP's traditional analogue businesses into a digital one - with a special focus on creating new value through the smart use of digital tools, platforms, technologies, services, and processes. Prior to AAMP, Anouk was Head of eCommerce & Marketing at National Lighting for over three years, where she was responsible for all eCommerce and marketing activities for the brand, managing all aspects of the digital and retail business.

Shweta Pamula is currently European Category and Campaign Insights Manager at Samsung Electronics. She is a customer insight professional with eight years experience in leveraging customer and market data to inform business strategies and decisions across product, marketing, customer experience, digital and brand teams. Shweta was previously Strategy And Insight Manager for Debenhams, where her role entailed using a broad variety of quantitative and qualitative data sources to ensure that market context and customer insights was at the heart of the business. Prior to that, she was a Research Manager with River Island, providing actionable insights to the business across all levels, to inform product strategy and develop the brand equity and positioning.

Desi Reuben-Sealey is currently working as a Senior UX Manager at Victorinox and was the Senior UX/UI Designer for Debenhams until very recently. He offers a hands-on UX approach, to coach, mentor, grow and lead the design team in delivering a great digital product that crosses over the whole business. He has evolved the design language, utilised leadership skills to evolve the experience design strategy that supports the innovation and product streams of the organisation. Above all, Desi has established and evangelised UX methodologies, whilst embedding them as best practice and collaborating with other areas of the business, to make great UX a reality for debenhams.com.

Filip is a digital marketing and eCommerce specialist. He has seven years of experience in the industry, also working freelance, agency-side and client-side with the most of his experience being working for Bluebella, developing paid acquisition, as well as organic social and search. He is a lecturer at Middlesex University, and an industry speaker.

Steve Webster has been the eCommerce Director with eXtra (United Electronics Company) based in Saudi Arabia since April 2019, where he has spearheaded omnichannel marketing and delivered a record 170% growth. He has optimised customer experiences and led innovative programmes, hence increasing conversion rates by 53% and driving their current success. Steve was previously Marketing & Ecommerce Director for Better Bathrooms and prior to that, he was Head of eCommerce at Steinhoff UK (Bensons for Beds) from 2014-1018. He has also been a Consultant & Board Advisor for Luxury Travel Intelligence (LTI) for the last nine years and an Advisory Board Member & Mentor to Vroom for the past year, Vroom is dedicated to helping companies of all sizes to accelerate their growth internationally.

Danni Hunt has spent over 16 years at RedEye as their Head of Multi-Channel Campaigns, helping clients optimise their data and drive innovative, successful marketing and service-based automation to generate maximum growth, revenue and customer engagement via multi-channel. Whether it’s for small start-up or an enterprise sized client, she understands the power of proper segmentation, personalisation and that all important brand-consumer relationship across a multitude of industries.

Darren Williams is the Founder of Williams Harding Consulting working with start-ups, expanding and distressed businesses, primarily in retail and hospitality but also outside of these sectors. He is also the Executive Chairman of a men’s skincare company Scrubd and a Trustee at Action 4 Youth. Darren has formally held senior roles in several businesses in retail and hospitality, including Hotel Chocolat and Unilever. He currently holds two ambassadorial roles, being a Schools Role Model for Stonewall, and fundraising and awareness for Target Ovarian Cancer, Williams Harding also partners with a Bulgarian dog rescue centre.

Alex Mead leads contact centre, customer service and operations teams, driving CX innovation, delivering top class customer experiences, operations efficiency and customer loyalty. He has a proven track record of consistent contact centre, customer service operations and CX improvement, often succeeding in high pressure leadership positions. Alex believes customers should get EPIC Service Experiences but that most companies are a long way from that. He has recently worked with companies including Alvarez & Marsal (EMEA & LATAM), Derayah (MEA), Silah Gulf (MEA), Edrington (Global) & ATPI (Global).