The 2021 Programme

Session No 1: Moderator Welcome

Future of Retail Transformation

CEO Fireside Chat.

Session No 2: Connecting Customer Touchpoints - data management for new behaviours and eCommerce strategy 

For both well-established and 'first generation' internet retailers, customer data is both a great asset and a great challenge as we move to new eCommerce platforms that utilise Big Data and AI.  This webinar will look at how retailers have to reassess their omnichannel and brand strategy in the light of COVID and customer behaviour. 

• Comparing in-store touchpoints with the rest of your brand's omnichannel strategy
• Delivering connected experiences that customers have come to expect
• How the last 18 months has forced new behaviours from previously untapped audiences
• Utilising Big Data, AI and eCommerce - what you already have could set you apart
• Migrating data with predictable timescales, resources and accuracy
• Why should retailers personalise the offering rather than the communications?

Session No 3: Digital instore transformation

Retailers are now seeking new ways to bring sales that migrated online post Lockdown one on, back into stores by blending the online shopping experience with physical shops.

• This session will evaluate the impact that digital technology is having on in-store spending.
• Leveraging and utilising new technology instore that was deployed for online engagement.
• Why neglecting the in-store experience as we move into 2022 will be damaging your business
• What retail stores will look like as the country accelorates high street regeneration
• How existing technologies (such as RFID) can be expanded in stores to improve customer experience and engage consumers

Session No 4: Virtual reality stores - enabling retailers to open their high street shops online

This session will examine the concept of 'virtual stores' and how experiential retailers could reproduce their high street stores online via a virtual store to add to the overall retail experience. Retailers can offer a 360 degree store experience that is viewable and shoppable from a phone.

• Virtual reality stores becoming part of regular pop-up stores
• Increasing your reach with a digital version of the same store
• Bring instore shopping experience to online customers during lockdown