The 2022 Programme

Loyalty is key for sales grow - getting the experience right will be important as retailers develop their business models for the future. What solutions can help with becoming an agile digital organisation with the customer centric approach? Our expert panel of speakers discuss and share candidly their own experiences.

• Why loyalty is in the limelight now more than ever.
• Improving your brand awareness
• Re-evaluating and adapting your loyalty strategy
• What  initiatives are retailers looking to implement this year?
• loyalty projects and system implementations - reducing the risk of failure and delay

For retail businesses concerned with digital transformation, their eCommerce selling platforms need to be simple and easy to use - capturing attention of today's consumer is becoming increasingly more difficult. This panel will discuss building an engaging website, using digital strategies to ensure customers are coming back to your website time and again, maintaining a premium customer experience online, and best practices for optimising customer journeys from homepage through to basket.

• eCommerce innovation - building engaging experiences online
• Design and customer experience - preserving customer experience online
• Innovative ways to maintain customers' interest when they are on a retail website
• What are the current best practices for creating an online digital strategy?
• How retailers can improve the presentation of their products online
• How to develop a fantastic customer browsing experience
• Do checkouts genuinely change the customer experience for the better?
• Optimising on-site personalisation

Before the pandemic, digital leaders were using data to optimise CX and with the rise of digital in the past year, retailers will increasingly have more dynamic data at their fingertips. Few organisations deliver a fully integrated digital channel experience, but most are working towards it. This session will discuss how you can use this data from the whole journey to checkout to extract immediate insights and improve customer engagement.

• Using data to put the customer at the centre of everything you do
• Refining your digital data to better serve your customers
• How should brands best use data across all channels?
• Make the most out of your rich customer data
• Using data to create exceptional experiences - at each stage of the customer journey
• Intelligent guided selling to personalise the eCommerce journey
• Personalisation best practices using offline and online data