The 2022 Programme
|09:00 - 09:05||Moderators introduction and opening comments
Darren Williams, Executive Chairman, Scrubd
|09:05 - 10:00||Keynote CEO Fireside Opening Chat: Preparing for future digital brand realities - innovation to enhance retail growthDigital is the only point at which retailers are seeing sales grow - getting the experience right will be important as they develop their business models for the future. What solutions can help with becoming an agile digital organisation with the customer centric approach? Our expert panel of speakers discuss and share candidly their own experiences.
|10:30 - 11:30||Session No 1: Digital eCommerce transformation - how to wow at first glance onlineFor retail businesses concerned with digital transformation, their eCommerce selling platforms need to be simple and easy to use - capturing attention of today's consumer is becoming increasingly more difficult. This panel will discuss building an engaging website, using digital strategies to ensure customers are coming back to your website time and again, maintaining a premium customer experience online, and best practices for optimising customer journeys from homepage through to basket.
|12:00 - 13:00||Session No 2: Leveraging data to drive digital and personalised customer engagementBefore the pandemic, digital leaders were using data to optimise CX and with the rise of digital in the past year, retailers will increasingly have more dynamic data at their fingertips. Few organisations deliver a fully integrated digital channel experience, but most are working towards it. This session will discuss how you can use this data from the whole journey to checkout to extract immediate insights and improve customer engagement.