Date: 30 JUNE 2021 - DIGITAL EVENT
Start time: 09:30
Register today!

The 2021 Programme

	30 June 2021
09:30 - 10:15 Loading profile... Loading profile... Loading profile...	Webinar Keynote Fireside Chat: Preparing for future digital brand realities What solutions can help with becoming an agile digital organisation with the customer centric approach? Our expert panel of speakers discuss and share candidly their own experiences in Growing digital growth revenue across all brands Improving your digital channels through brand awareness Refining your digital data to better serve your customers Andy Smallwood, CEO, Ribble Cycles Gracia Amico, Chair, Closer Pets Steve Farr, VP Marketing & Solutions, Experian Loading profile... Loading profile... Loading profile...
11.00 - 12.00 Loading profile... Loading profile... Loading profile... Loading profile...	Webinar Session No 1: Digital technology innovationsÂ - enhancing the online experience What is the key tech online that experts see going forwards and what will be popular beyond the pandemic?Â This session will analyse the newest technologies in the sector that are driving eCommerce retail growth and discuss where the sector is headed in the coming year.Â Using VR to deliver what customers will buy How existing technologies can be expanded to improve customer experience and engage consumers Leveraging and utilising new technology to evolve the online experience Innovation at checkout - creating a frictionless experience Graham Wilson, Head of Business Development, Sofology Victoria Betts, Chief Commercial Officer, Hotter *James Coughlan,* Interim Digital Transformation Director & former Digital Director, HMV (2013-2016) Matthew Furneaux, Director of Location Intelligence, Loqate Loading profile... Loading profile... Loading profile... Loading profile...
13.00 - 14.00 Loading profile... Loading profile... Loading profile...	Webinar Session No 2: eCommerce innovation - how to WOW at first glance online The biggest challenge for many retailers was the shift to a primarily eCommerce platform, particularly during the initial lockdown period. Crucially, for businesses concerned with digital transformation, these selling platforms are simple and easy to use, with no need to multiply back-end costs, complexity, or admin. How can retailers provide customers with the best possible experience to encourage conversion with an online experience that shows them what they really want and more!Â Innovative ways to maintain customers' interest when they are on a retail website What are the current best practices for creating an online digital strategy? How retailers can improve the presentation of their products online How to develop a fantastic customer browsing experience Do checkouts genuinely change the customer experience for the better? Optimising on-site personalisation Use of mobile UX Ayla Erimer, Head of Product, Love Home Swap Katy Clark, Head of Industry - Grocery, Facebook Steve Ledgerwood, CRO, Findologic Loading profile... Loading profile... Loading profile...
14:30 - 15:30 Loading profile... Loading profile... Loading profile...	Webinar Session No 3: Invigorating physical store sales post lockdown -Â digital instore transformation Retailers are now seeking new ways to bring sales that have shifted online back into stores by blending the online shopping experience with physical shops. This webinar will evaluate the impact of digital technology is having to get shoppers back in-store and spending once isolation ends. Why neglecting the in-store experience could be damaging your business What retail stores may look like in the future Enabling retailers to open their high street shops online Store innovation/experience aligned to online and seamless transacting Closing the gap between physical and digital Optimising the store estate for omnichannel retailing Dhi Matiole Nunes, Co-Founder, The Latest David Stacey, Commercial Director, Ribble Cycles Graham Johnston, Senior Director - Omnichannel Customer Support, Asda Loading profile... Loading profile... Loading profile...
16:00 - 16:45 Loading profile... Loading profile... Loading profile...	Webinar Session No 4: Leveraging data to deliver a digital personalised customer experience Whilst most organisations are striving to offer a terrific customer experience, only 7% currently do. This session will share exclusive research that re-enforces the importance of building trust with customers and the importance of long term relationships, not just an opportunity to sell more stuff! Customers have diverse attitudes towards use of personal data and channel experiences with organisations Customers' channel preferences are influenced by context and the purpose of contact Few organisations deliver a fully integrated digital channel experience but most are working towards it Intelligent guided selling to personalise the eCommerce journey Janis Thomas, eCommerce & Marketing Director, Look Fabulous Forever Paul Morris, Marketing Specialist & Digital Marketing / eCommerce Director, Marshalls (2019-2020) Lisa McIntyre, Product Manager, Nuxeo Loading profile... Loading profile... Loading profile...