Westfield becomes first UK venue to join Isla
Shopping centre operator Unibail-Rodamco-Westfield has become the first UK venue to become a member of Isla, the non-profit organisation that focuses on a sustainable future for brand experiences and events.
Part of Westfield’s Better Places 2030 strategy, the move will see the company follow Isla’s Proseed framework for the events sector which aims to simplify the process to sustainability. This includes the provision of practical guidance, information and a range of solutions. Proseed will also act as a framework to benchmark sustainability performance for event deliveries against best practice, which Westfield aims to use use as a guideline for all its future events and partners.
In addition, the company will participate in sustainability training modules and implement Isla’s Trace event carbon measurement and waste tracking tool. It will also join working groups across a range of sectors to collaborate and tackle climate challenges in addition to sharing knowledge and expertise.
Grace Charge, head of brand experience for UK and Europe at URW, said: “Here at Westfield we are thrilled to be working with Isla, a brand that aligns with our Better Places 2030 strategy and our commitment towards a sustainable future so perfectly. Isla’s action-focused tools and framework is a truly effective way to combat the ever present climate crisis through enforcing zero waste, 100% renewable energy and targeted carbon reductions across our partnerships, events and experiential activations. Joining Isla’s membership and the vital resources they provide, demonstrate Westfield’s responsibility to delivering events that have a sustainable and positive impact moving forwards.”
Westfield said the membership will also enable it to make strides in its Better Places 2030 Strategy, which focuses on minimising environmental impact to create a safer environment for shoppers and retailers.
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