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TAG Heuer to open first store in Northern Ireland

Luxury watchmaker TAG Heuer will open its first standalone store in Northern Ireland this summer. Situated at Queen’s Arcade in Belfast, the store will be run… View Article

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TAG Heuer to open first store in Northern Ireland

Luxury watchmaker TAG Heuer will open its first standalone store in Northern Ireland this summer.

Situated at Queen’s Arcade in Belfast, the store will be run in partnership with Lunn’s Jewellers

Rob Diver, managing director TAG Heuer Europe, said: “We believe that the opening of this new boutique will take TAG Heuer to new heights in Northern Ireland and allow clients to experience our exceptional timepieces and strong brand DNA in a 360-degree environment, complemented by the very best customer service and shopping experience. It is great to see the redevelopment of this iconic part of Belfast and to be one of the key brands integral in this new venture.”

The new TAG Heuer boutique represents a £400,000 investment by Lunn’s Jewellers.

Peter Lunn, chairman of Lunn’s Jewellers, said: “This announcement marks our latest investment into the redevelopment of Queen’s Arcade and is a further vote of confidence in Belfast as an attractive retail destination with huge potential to attract high end customers. TAG Heuer is a world-renowned brand which has longstanding associations with the worlds of sport and Hollywood, so for it to choose to expand its shop-in-shop presence here to a standalone TAG Heuer boutique is a huge endorsement for the city.”

Founded in Switzerland in 1860, TAG Heuer’s brand ambassadors include the likes of supermodel Cara Delevingne and actor Chris Hemsworth. The brand is also the official timekeeper and partner of some of the world’s biggest football leagues including the English Premier League, Germany’s Bundesliga and Spain’s La Liga.

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