“We are building a highly-automated, pan-European distribution business using fulfilmentcrowd’s technology and network of centres. The growth of our brands in the EU is geared around our unique capability to ship goods B2B into retailers on pallets and direct-to-consumer in parcels from a common stockholding and software platform.”

"The market for our products - at-home DIY nails and false eyelashes - is growing quickly as consumers scale back on more expensive professional treatments. To maximise the opportunity, we've embraced the unboxing experience to create a real 'wow factor' as customers open their packages. This has helped us build stronger relationships with our customers and has driven an increase in repeat purchases. It's also encouraged the Me Amora community to create exciting and shareable unboxing content for their social channels, which generates a real buzz around the brand."