parcelLab helps MOO to achieve complete control of end-to-end customer communication
MOO makes high-quality designs accessible to all businesses.
When the team at MOO reached out to parcelLab, they wanted to ensure that they delivered the same high quality in their experience as their products. The team had noticed that unfortunately, they were delivering inconsistent experiences, which was affecting customer satisfaction.
To achieve their growth ambition, MOO wanted to tackle this head on. Its mission was simple: increase visibility in fulfilment. Shortly after, the team was onboarding with parcelLab. Fast-forward to now, we reflect on the challenges MOO experienced and how our solution helped overcome them.
THE GOAL
Transparency with carriers
Like many e-commerce businesses, MOO used to lose contact with their customers after checkout. Instead, third-party carriers would take over all processes during delivery, making it challenging for the team to monitor the last-mile part of the customer journey.
“Our ability to measure performance versus our customer promise had some big gaps — similar to many
e-commerce companies. We manufacture hundreds of thousands of customized products and ship them all over the world, so we were frustrated that we could only really monitor our own internal dispatch performance, [such as] if we are dispatching orders from our warehouses on time. What happened in transit was unknown and considered to be outside of our control.”
– Calum McGee, Technical Product Owner
OUR SOLUTION
Dedicated reporting tool
The first step in taking back control of MOO’s customer communication was to identify the events they wanted to say and when. Our team supported with this. Together, we mapped out a communication workflow, highlighting when, how and why their customers would be contacted.
We also planned how MOO could embody its branding in these messages. It’s a great opportunity to inject some personality into what would otherwise be dull, logistics-heavy emails. Now, when a customer receives an email from MOO, it will be easy to differentiate it from any other company they buy from. When they recall buying the product, MOO’s brand–guided experience will be easy to remember.
Our platform helps to combat this through our dedicated reporting tool. It is designed to give teams invaluable insights into their processes post-checkout. It works by translating thousands of carrier statuses, which are often hard to access and understand, into intelligible, user-friendly status codes. These can be easily found within the reporting tool. They include ‘Order processed,’ ‘Pick-up planned,’ ‘In transit’ etc.
This reporting tool is very helpful for customer service teams, who can search and view Status Code for each respective order. So, if a customer calls in with a specific question about an order, the team will quickly be able to find clear answers.
The benefit of this is that it allows e-commerce retailers, like MOO, to not only access the data, but also track and monitor it. That way, it is easier to set goals and see if they’re being achieved. Similarly, you can use the tool to track and report delivery issues, such as lost and damaged packages. This enables you to identify trends, such as consistent damages, frequent delays, issues with addresses etc.
For more on this and other success stories from parcelLab visit them HERE
If you wanted to engage in person with the team, why dont you register for THE Retail Conference on the 8th/9th November. Katherine Biggs is one of our headline speakers.
