Burberry autumn/winter fashion show to be carbon neutral
Burberry has announced that its autumn/winter 2020 fashion show will be certified as carbon neutral.
The luxury brand has been working to both reduce and offset the carbon emissions tied to the event. It is also creating a regeneration fund to support a range of carbon insetting projects that will tackle the environmental impact of the brand’s operations.
The new insetting projects will be implemented within Burberry’s own supply chain and will aim to promote biodiversity, restore ecosystems and support the livelihoods of local producers. The company will also be storing carbon at source and removing it from the atmosphere.
To kickstart the programme, Burberry is partnering with PUR Projet to design and implement regenerative agriculture practices with some of its wool producers in Australia.
Measures to reduce the environmental impact of the fashion show will include holding the event in a certified sustainable venue, prioritising the use of electric vehicles and not using any air freight. Burberry said any remaining carbon emissions will be offset through a savanna fire management project which works to reduce the risk of uncontrolled late dry season wild fires in Australia.
Burberry has also reviewed how it provides gifts for guests at the show and will now plant trees in Australia on guests’ behelf through a further collaboration with PUR Projet.
Pam Batty, vice president of corporate responsibility at Burberry, said: “At Burberry we are passionate about creating real change in our industry to build a more sustainable future and I am proud that we can express this through our biggest brand moments like our runway shows. As we look to the future, our move to implement carbon insetting in our supply chain is testament to our restless approach to finding new ways to protect our environment and strengthen our deep commitment to our local communities.”
