25million Brits don’t eat 5 a day, reveals Sainsbury’s
More than 25 million British adults are not getting enough fruit and vegetables in their diet, according to a study published today.
New data shows the average Brit eats 3.25 servings of fruit and veg a day – just 65% of their target of five a day.
The study, commissioned by Sainsbury’s and Nectar, found that the average adult doesn’t eat their first piece of fruit or vegetable until 1:58 p.m. Meanwhile, 27% eat nothing until dinner and less than one in ten (9%) say they consider fruit and vegetables for breakfast. When asked why, 1 in 4 (25%) said they forget, while 13% don’t know how to incorporate it into meals outside of dinner.
To inspire Brits to eat more fruit and veg and try new recipes, Sainsbury’s and Nectar have created the Vegfast Van which will tour different locations in the UK, serving FREE breakfast dishes
For those who can’t make it to the Vegfast Van, Sainsbury’s is offering customers up to 750 bonus Nectar points this summer when they take part in the ‘Great fruit & veg challenge’.
Now in its third year, almost 1 million customers have previously taken part, with a whopping 106 million portions of fruit and veg purchased during the challenge.
Sam Burston, Director of Nectar & Loyalty at Sainsbury’s, says: “We want to support our customers to eat delicious food that is good for them and the planet, and the return of the Great fruit & veg challenge is just one of the many ways we’re helping everyone eat better.”
