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Zumba Fitness launches clothing collection with Harrods

Zumba Fitness, the global dance fitness class, is launching a bespoke UK-inspired clothing collection with luxury department store Harrods.

GENERAL MERCHANDISE

Zumba Fitness launches clothing collection with Harrods

The collection, which will be exclusive to Harrods for two months, includes more than two dozen unique pieces featuring rich fabrics and the brand’s signature bright green and neon pink colours.

Key pieces in the collection include the ‘Jazzy Fishtail Mesh Top’ which features key holes on the shoulders, the ‘Jazzy Hooded Vest’ made from a breathable mesh fabric, as well as union-jack emblazoned T-shirts, and a patent-leather bowling bag sporting the national flag in all its glory.

Adele Harrington, vice president of global consumer products at Zumba Fitness said: "Harrods is synonymous with luxury and fashion, and we are excited to unveil a brand new, effervescent collection of Zumba apparel exclusive to its international audience.

"When choosing to take our apparel line into retail, we focused on aligning with a brand that shares the same brand loyalty as Zumba Fitness, and Harrods is an ideal fit. We are looking forward to launching our first retail collection with such an iconic brand."

Founded in Miami, Zumba Fitness now counts more than 12 million fans across 125 countries worldwide. The company said the fitness class has grown by nearly 800% in the last three years helping it to evolve into a lifestyle brand encompassing fitness, entertainment, culture, music, video gaming and apparel. 

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