Zalando to launch gift guide assistant chatbot with Google
The retailer has collaborated with the Google team in Germany to create a service that allows users to find the perfect gift through a conversation with a chatbot.
Google has recently introduced the conversational platform in Germany and Zalando is one of its first users.
Nicolas Borg, VP Strategy at Zalando, said: “People are spending more and more time on social apps, and as a customer centric company we have to be where the consumer is, to innovate in order to tackle emerging and foreseeable customer needs and pain-points. The collaboration with Google allows us to move another step ahead in the area of conversational commerce, and to further explore a field that is going to be enormously relevant for the future of online shopping.”
The new service will be launched in late October.
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