Zalando opens technology hub in Dublin
Zalando, the German online fashion retailer, has opened a new technology hub in Dublin¬ís Silicon Docks as it looks to grow its presence across Europe.
The opening of the Fashion Insights Centre was attended Member of Parliament Taoiseach Enda Kenny and Zalando founder Robert Gentz.
The company said it had chosen Dublin as the location for its first technology hub outside of Germany due to its strong reputation for innovation.
Zalando plans to create up to 200 jobs in the city over the next three years in the fields of research and development, big data analysis, data science and engineering.
Gentz said: "Zalando is the most trafficked e-commerce fashion site in Europe with well over 100 million visits per month. Understanding our customers and gaining deep insights into their purchasing patterns and their behaviour online means we can provide them with a highly personalized and compelling offering.
“Investing to understand these insights has driven our growth since the earliest days of our company and has been the key to our success. The new Zalando Fashion Insights Centre will play a major role as we continue to lead online fashion and grow our presence across Europe."
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