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Zalando launches updated fashion store app

Online fashion retailer Zalando has updated its fashion store app as it focuses on being a “mobile first” company.

GENERAL MERCHANDISE

Zalando launches updated fashion store app

Online fashion retailer Zalando has updated its fashion store app as it focuses on being a “mobile first” company.

The app features larger fashion imagery and offers new ways to browse through the assortment, including a swipe feature through catalogue items. It also includes dedicated mobile-only content such as videos, trending editorial features and scrollable brand lookbooks to enable Zalando to provide a richer experience for customers that extends beyond products.

Developed by the in-house Zalando mobile team, the fashion store app has been updated on both iOS and Android phones and the changes are being rolled out to tablets.

Nuzhat Naweed, head of mobile product and engineering at Zalando, said: “At Zalando, we care about every customer touchpoint. We know mobile requires a unique approach when it comes to customer experience. Customers interact with apps in micro-moments and our new app lends itself beautifully to this.”

She added: “The update focuses around two things; a great shopping experience and quality editorial content showcasing brands and our in-house fashion competence. We want our customers to be inspired and discover all that Zalando has to offer and immerse themselves in the content that has been created solely for the app.”

The Zalando app first launched in 2012 in Germany and was rolled out to the other European markets in 2014. To date there have been over 14 million downloads. Zalando said some 60% of its current traffic comes through mobile devices.

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