THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Zalando launches 'Shop the Look' feature

Online fashion retailer Zalando has launched a ‘Shop the Look’ feature that aims to inspire customers in finding the perfect match for their favourite items.

GENERAL MERCHANDISE

Zalando launches 'Shop the Look' feature

Once customers have selected a product, they can also buy the other products that make up the outfit shown on the product description page or choose items that are similar.

In the next few weeks, the feature will be developed further with products being shown as part of several outfits, to provide further inspiration on how to create different styles starting from a single product.

Robert Schütze, country manager for Zalando in the UK, said: “With ‘Shop the Look’ we address an actual need of our customers and we create significant added value, since they can now directly shop complete outfits and search for alternative products with a single click. This not only makes the shop more user friendly, but also provides customers with additional search options as well as additional inspiration since, for each new favourite item, several suggestions are offered for combinations and outfits.”

He added: “The trend of shopping complete outfits rather than single items can be observed especially amongst our male customers. With this new feature we inspire our customers to find their own individual style and they can order all suitable items directly."  

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing