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Zalando launches 'Shop the Look' feature

Online fashion retailer Zalando has launched a ‘Shop the Look’ feature that aims to inspire customers in finding the perfect match for their favourite items.

GENERAL MERCHANDISE

Zalando launches 'Shop the Look' feature

Online fashion retailer Zalando has launched a ‘Shop the Look’ feature that aims to inspire customers in finding the perfect match for their favourite items.

Once customers have selected a product, they can also buy the other products that make up the outfit shown on the product description page or choose items that are similar.

In the next few weeks, the feature will be developed further with products being shown as part of several outfits, to provide further inspiration on how to create different styles starting from a single product.

Robert Schütze, country manager for Zalando in the UK, said: “With ‘Shop the Look’ we address an actual need of our customers and we create significant added value, since they can now directly shop complete outfits and search for alternative products with a single click. This not only makes the shop more user friendly, but also provides customers with additional search options as well as additional inspiration since, for each new favourite item, several suggestions are offered for combinations and outfits.”

He added: “The trend of shopping complete outfits rather than single items can be observed especially amongst our male customers. With this new feature we inspire our customers to find their own individual style and they can order all suitable items directly."  

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