THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE

Zalando builds programme for collaborating with startups

Zalando, the German online fashion retailer, has set up a online platform to integrate technology from startup businesses as a means of inspiring customers and personalising their shopping experience.

FASHION

Zalando builds programme for collaborating with startups

Zalando, the German online fashion retailer, has set up a online platform to integrate technology from startup businesses as a means of inspiring customers and personalising their shopping experience.

This will include solutions in the areas of sizing and fitting, styles and outfits and website content.

One of the company’s first partnerships is with Israeli startup Bllush which connects social media images of top influencers to the Zalando fashion store with all of the images shoppable.

The functionality is being tested within the sports category of the retailer’s German site and further partners and local fashion stores are expected to be integrated and tested in the coming months.

Marc Lamik, head of partnerships at Zalando, said: “Creating a better customer journey means providing a more inspiring and personalised fashion experience. With Zalando Build, we will partner up with the fashion ecosystem by integrating startup solutions and innovations into the Zalando fashion store.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The HR Summit 2018
The HR Summit 2018
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing
Fix The Dinosaur Roundtable 2018
Fix The Dinosaur Roundtable 2018
19 October 2018
The Euston Suite, The Hallam, 44 Hallam St, London W1W 6JJ
A Masterclass in IBMi Legacy Issues