WWW spells record June for online shopping
The latest results from the IMRG Capgemini e-Retail Sales Index reveal that total online sales in June rose a fifth year on year, boosted by a combination of warm weather and a busy sporting calendar. Shoppers spent a total of £4.4 billion online during June, equivalent to £72 for every person in the UK. This is the second consecutive month, that year on year growth has been above 20%, the highest rate since June 2008.
Whilst British sporting performances may have underperformed, supermarkets, stores and off-licences emerged as clear winners, as sales saw an impressive 20 % year on year growth. As the World Cup and Murray fever gripped the country, mixed with the third hottest June since 1929, consumers stocked up on alcohol supplies to celebrate and commiserate, helping to boost sales by 23% on June last year; a 12% increase from May.
It was perhaps a result of the nation’s hopes to see England conquer, or Murray lift the men’s title, that boosted online sales of electrical goods rise to 26%, compared to June of the following year and a 3% increase from May 2010.
Sales of clothes also saw a considerable year-on-year increase of 22% as the summer set in. Within this category, it was the level of accessories bought online that saw the most significant jump, with an increase of 73% from the same month last year.
The report also highlighted that June 2010 was a particularly strong month for multi-channel retailers, enjoying a year-on-year growth of 27%, which suggests high street retailers are recognising the overwhelming benefits of a strong online offering.
Chris Webster, Vice President, Head of Retail Consulting and Technology, Capgemini, said: “The combination of the World Cup, Wimbledon and the high temperatures resulted in a record June for online shopping. Despite turbulent times June has seen the second consecutive month of year-on-year growth above the 20% mark. Consumers are more savvy than ever and continue to look towards online shopping to find the best deals that the high street and the Internet can offer.”
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