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WWW spells record June for online shopping

Weather, World Cup and Wimbledon boost June online sales to £4.4 billion.

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WWW spells record June for online shopping

The latest results from the IMRG Capgemini e-Retail Sales Index reveal that total online sales in June rose a fifth year on year, boosted by a combination of warm weather and a busy sporting calendar. Shoppers spent a total of £4.4 billion online during June, equivalent to £72[1] for every person in the UK. This is the second consecutive month, that year on year growth has been above 20%, the highest rate since June 2008.

Whilst British sporting performances may have underperformed, supermarkets, stores and off-licences emerged as clear winners, as sales saw an impressive 20 % year on year growth. As the World Cup and Murray fever gripped the country, mixed with the third hottest June since 1929[2], consumers stocked up on alcohol supplies to celebrate and commiserate, helping to boost sales by 23% on June last year; a 12% increase from May.

It was perhaps a result of the nation’s hopes to see England conquer, or Murray lift the men’s title, that boosted online sales of electrical goods rise to 26%, compared to June of the following year and a 3% increase from May 2010.
 
Sales of clothes also saw a considerable year-on-year increase of 22% as the summer set in. Within this category, it was the level of accessories bought online that saw the most significant jump, with an increase of 73% from the same month last year.

The report also highlighted that June 2010 was a particularly strong month for multi-channel retailers, enjoying a year-on-year growth of 27%, which suggests high street retailers are recognising the overwhelming benefits of a strong online offering.
 

Chris Webster, Vice President, Head of Retail Consulting and Technology, Capgemini, said:  “The combination of the World Cup, Wimbledon and the high temperatures resulted in a record June for online shopping. Despite turbulent times June has seen the second consecutive month of year-on-year growth above the 20% mark. Consumers are more savvy than ever and continue to look towards online shopping to find the best deals that the high street and the Internet can offer.”

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