THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
World's first Google 'store' opens in London

Google has opened a pop-up store in a London branch of Currys and PC World. Officially known as the Chromezone, the 285 sq ft ‘store within a store' only sells Google's Chromebook laptop and a handful of accessories.

GENERAL MERCHANDISE

World's first Google 'store' opens in London

Google has opened a pop-up store in a London branch of Currys and PC World. Officially known as the Chromezone, the 285 sq ft ‘store within a store' only sells Google's Chromebook laptop and a handful of accessories.

Google’s research has shown that 80% of laptop sales are sold through shops so if Chromezone is successful it could result in Google opening permanent 'bricks and mortar' shops.  Google said on its blog: "Many things in life, like football and rock music, are best experienced in person. Chromebooks are no exception."

Until now, the Chromebook has only been available online through Amazon and PC World.

The pop-up shop will run for three months until Christmas. A second pop-up  will open at Lakeside shopping centre  on 7 October with more planned around the UK in the next few months.  

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process