World Cup wont stop UKs retailers from scoring as Fathers Day approaches
Last year reported an impressive rise in retail footfall on the day prior to Father’s Day with last minute shopping. In addition, Father’s Day itself showed a small increase compared to the previous Sunday. While the World Cup could potentially have an effect on shoppers, England’s Friday night match is unlikely to have the same impact on retail as last Saturday’s game, meaning the mad dash to the high street to buy a gift for dad will still be on the cards for many British families.
Anita Manan, spokesperson for Experian Footfall explains: “Looking at the potential retail habits for this weekend, we are likely to see more shoppers hit the stores than last weekend. Statistics showed Brits stayed off the high street to watch England’s first World Cup match, so they will need to venture in this weekend to buy those all important cards and treats for dad.
“As this week’s England match is on a Friday, it will not have the same impact on footfall as last weekend’s game. Saturday should therefore be a positive day for retailers anyway, but when combined with Father’s Day, all signs point towards a high scoring game for UK shops and stores.
“Father’s Day weekend in 2009 showed a huge 14.7% rise on the previous Saturday, and a moderate rise of 1.7% on the day of the celebration itself. The increase on the Saturday was most likely down to shoppers making a trip to the high street to buy last minute gifts and cards and Sunday’s rise was probably attributed to those who left it very late to visit the shops to buy presents.
“So, retailers should be enjoying a victory in the battle with the World Cup this weekend.”
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