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Wolford appoints new chief executive

Luxury hosiery brand Wolford has appointed Ashish Sensarma as its new chief executive.

GENERAL MERCHANDISE

Wolford appoints new chief executive

With over 30 years experience in the clothing sector, Sensarma began his career at Mexx where he started the retail business from inception and grew it to over €400 million with over 300 stores. He left the company in 2006, a few years after it was sold to Liz Claiborne.

More recently, he was chief operating officer at luxury swimwear brand Vilebrequin.

In his new role, Sensarma will be responsible for corporate strategy as well as marketing and sales.

Antonella Mei-Pochtler, the company’s chairman, said: “We are very pleased that Ashish Sensarma, a world-class fashion expert with strong retail credentials, will join the board in January. He is an optimal addition to our strong management team of Axel Dreher (chief operating officer) and Thomas Melzer (chief financial officer) contributing specific international marketing and sales expertise, two areas of importance for our company’s success. His proficiency in driving profitable growth and passion for creating consumer satisfaction are exactly what we need.”

In a separate appointment, Mexx has named Dreher as deputy chief executive to help achieve some continuity in the management of the business.

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