Will your temporary staff have enough product knowledge to satisfy customers needs?
According to new research from digital retail experience and technology company Red Ant, an astonishing 42% of Christmas workers will lie at least once a day in a bid to cover up a lack of product knowledge and 48% will leave customers stranded on the shop floor to avoid answering questions.
The research found that even though shops will be busier and new products are hitting the shelves, 58% of workers have received less than two hours training for the job and 18% have received no training at all.
As a result, 47% of retail staff admit they simply don't know enough about what they are selling to shoppers, and consumers are being driven online as a result of this poor service. Indeed, 46% of workers felt customers knew more about the product than themselves.
Top 10 tactics used by retail workers to avoid serving customers:
1. Find another member of staff who knows more about the product
2. Lie about the product to make it sound like I know what I’m talking about
3. Make up an excuse to leave them alone on the shop floor
4. Hide in the store room
5. Go to the toilet
6. Pretend to feel ill
7. Deliberately ignore them and serve a different customer instead
8. Tell them the product they’re interested in isn’t in stock
9. Pretend to be busy doing something else
10.Suggest they visit another store instead
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