Wiggle appoints new chief executive as Humphrey Cobbold departs
Barden was previously chief executive of food distribution company Brakes Bros and is also a former chief executive of Northern Foods and H J Heinz in the UK & Ireland. A triathlon enthusiast and Iron Man competitor, Barden joined Wiggle this month.
Humphrey Cobbold and Wiggle’s board agreed on the transition to new leadership following discussions over the summer. Having joined the business in September 2009, Cobbold presided over a period of rapid growth in which sales increased from £33 million to over £140 million.
Cobbold said: “I have had the privilege to work with a truly fabulous group of colleagues and business partners over the last four years. The time is now right for someone else to lead the peloton and take Wiggle forward to future success.”
Wiggle chairman Andy Bond added: “We’re very pleased to welcome a new leader of the company whose experience includes many senior roles in industries with a strong customer service ethic. Stefan’s international experience and leadership of large-scale businesses will be especially relevant during this next phase of our geographic expansion as the business invests in the build-out of its operations as well as in its infrastructure and customer experience.
“The board joins me in thanking Humphrey for four years of great leadership and wishes him every success with his future plans.”
Wiggle announced a 20.8% increase in turnover to £140.8 million for the year ended 3 February 2013 while EBITDA was £14 million.
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