THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE

HOME  |  BRANDS
Wickes renews sponsorship deal with Talksport

DIY and home improvement retailer Wickes has renewed and extended its sponsorship with the Talksport radio station for a further year.

BRANDS

Wickes renews sponsorship deal with Talksport

The 12-month extension, conceived by Carat Sponsorship, builds on a four year relationship between Wickes and Talksport, and will see the retailer become the title sponsor of Colin Murray and Friends.

Wickes will have live on-air accreditation during the new mid-morning weekday show as well as content integration into a number of branded features to be launched throughout the year.

The first branded feature is a daily 30-minute slot called “The Wickes Phone-In”, in which listeners are invited to share their opinions on the latest topical sports news. The best comment will be awarded £00 worth of Wickes vouchers.

Stephen Entwistle, national advertising manager for trade at Wickes, said: “Our relationship with Talksport has proved to be very successful over the years and we are particularly excited to work with Colin Murray, who has shown an openness and passion for the partnership since the start. We are confident his inclusive style will resonate with Talksport listeners and help build a powerful relationship with our target audience.”

Robert Honeywood, sponsorship manager at Carat, added: “Colin Murray, with his unique fun, energetic and everyman style, has a talent for creating real connections with the audience and perfectly embodies Wickes’ values.

“The roll-out of branded features throughout the year is part of a wider strategy that will help us deliver bottom-line business value for Wickes by keeping it front of mind for tradesmen, and build deeper customer loyalty.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing