Who thinks mobile retailing is a waste of time?
Recent research from the IMRG Capgemini Quarterly Benchmarking Index has revealed that the percentage of UK online sales made through a mobile device could reach 20% by Christmas 2012, with the percentage of site visits through the channel increasing to 30%. This forecast follows the results which found that the percentage of sales through mobile devices rose to 11.6% in the second quarter of 2012, up from 8.2% in the first quarter.
Chris Webster, VP/Consumer Products and Retail at Capgemini, added: "The second decade of this century is will be viewed in history as the decade when the mobile device became the point of access to digital services. This has happened very quickly for commerce services and by the end of this year, 20% of all digital commerce transactions will be completed on mobile devices."
Held in London, the day is designed to be highly interactive and delegates will learn from top-level speakers how to make the most from this vital potential revenue stream. They will also have the opportunity to ask their burning mobile retailing questions within a focused peer group.
The theme of the day is How to improve sales, loyalty and customer experience in an increasing mobile marketplace. Speakers and panelists for this event include: Steve Moore, Head of Customer Experience, The Carphone Warehouse, •Nick Marley, Head of Web and Mobile Ecommerce, Waitrose.com •Kate Cuthbertson, Head of Mobile Innovation, ASDA •Jonathan Wall, Group E-Commerce Director, Shop Direct Group •Nick Darby, mCommerce Manager, Clarks •Andy Towers, Head of Product Development, Thetrainline.com •Andy Letting, Head of New Channels, Ladbrokes •Thomas Ableman, Commercial Director, Chiltern Railways •Fraser Davidson, Director, Javelin Group •Damian Stafford, Co-founder, Mobileweb Company •Martin Beasley, Principal Consultant, Retail, FICO •George Berkowski,Head of Product, Hailo •Jeremy Barden, Chief Operations Officer, Mobile Money Network.
To make sure of your place and view the full programme, click here.
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