Whiteleys to give away 3,000 books in support of National Literacy Trust
All children visiting Santa’s Grotto at the Bayswater shopping centre will be given an age appropriate book to take away with them.
Following research earlier this year which revealed that one in three children living in the UK do not own any books, Whiteleys has partnered with the National Literacy Trust to support its programme to motivate disadvantaged children to read for pleasure and help them to acquire the skills they need to develop as a reader.
The grotto will open from 17 November until 24 December and visitors will be be asked to donate £2, with all proceeds going directly to the trust.
Visitors to Whiteleys will also be able support the trust’s Gift of Reading campaign by making a donation to the charity. A donation of £7 will enable a child to choose a book of their own to keep, while a donation of £20 will fund all three books given to each child who takes part in the trust’s reading project. All donors will receive a personalised Christmas card with a drawing by one of three famous illustrators which include Axel Scheffler, creator of the Gruffalo, Lauren Child, designer of Charlie and Lola and Guardian cartoonist Ros Asquith.
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