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WhereWolf app launches first UK pop-up store

Digital shopping app WhereWolf has opened its first UK pop-up shop at St Martin’s Courtyard in London’s Covent Garden.

GENERAL MERCHANDISE

WhereWolf app launches first UK pop-up store

Digital shopping app WhereWolf has opened its first UK pop-up shop at St Martin’s Courtyard in London’s Covent Garden.

Situated at 6 Slingsby Place, the 1,700 square foot store will be open until 15 August.

Spread across two floors, the pop-up features a range of products from independent designers such as Emin & Paul, Rachel Entwistle, Blake Mill, Eudia and more.

The WhereWolf app is designed to make in-store inventories searchable for shoppers to check size and store availability in real time. The app can detect the location of consumers and allow them to search for products in high street stores. It also has a price drop feature, which notifies customers if the price of their selected product drops in a store.

Commenting on the pop-up opening, Dhruv Bonnerjee, founder and chief executive of WhereWolf, said: “We are very excited to launch our first UK pop-up in St Martin’s Courtyard, one of London’s most bustling and fashionable neighbourhoods. The constant high footfall at this central London location makes it the ideal destination for us to share our vision for the future of retail. We are looking forward to sharing our vision of how the high street needs to be digitally transformed in order to offer something unique for consumers in the future.”

Collections at the Covent Garden pop-up will be a combination of products currently available as well as a preview of the designers’ upcoming collections, all digitally updated every hour.

In addition, the store will provide a programme of fashion masterclasses and workshops to introduce shoppers to the brand owners.

Charles Owen, portfolio executive at Shaftesbury, added on behalf of Longmartin Properties: “WhereWolf choosing St Martin’s Courtyard for their first UK pop-up shows not only the quality and popularity of the destination but also our ability to provide a platform on which to showcase innovative retail concepts for brands that are at the forefront of the industry.”

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