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What techniques can we use to measure the effectiveness of our multichannel strategies?

Just one of the questions that our panel of experts will answer at the Retail Bulletin's Multi Channel Retail Summit 2010.

GENERAL MERCHANDISE

What techniques can we use to measure the effectiveness of our multichannel strategies?

We asked registered delegates to submit a question and here are just a few...
What will the multichannel customer of the future look like and what will they expect?
How can we best improve the customer experience across a variety of channels?
How can we best place multichannel at the heart of our company culture?
How can we effectively achieve a central view of the multichannel customer’s journey?
What lessons have been learned to best manage multichannel stock control?
How should we approach the issue of pricing within our multichannel strategies?
What new methods can we use to squeeze the most profit from our websites?
How should customer service adapt to a multichannel retail organisation?
How can we maximise loyalty within our multichannel strategy?
How can we use social media to maxmise profits?
How far away are we from mobile being a key channel to market?
Which new opportunities does TV retailing offer?
Which new payment options should we be looking at to maximise customer experience? 
How can we surpass our customer’s delivery expectations?
Will traditional retailers who don’t adopt different channels still exist in the future? 
How can we maximise convenience for the consumer in the future?
How can we best develop our employees’ skills to cater for a multichannel world?
How can we best minimise the cost of multichannel expansion?
How should we approach loss prevention within our multichannel strategy?
What are the key pitfalls traditional retailers make when moving to multichannel?

We'll be reporting live from the event on Tuesday the 19th January. For more information click here

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