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WH Smith to enter Germany with airport stores

Book and stationery retailer WH Smith is to make its market entry into Germany by taking newsstand retail spaces at Düsseldorf Airport.

GENERAL MERCHANDISE

WH Smith to enter Germany with airport stores

Due to open as early as October 2016, the first WH Smith outlet at the airport will be in the former Lufthansa Worldshop, in check-in area A. The remaining four spaces, which were previously operated by LS Travel Retail under the brands Virgin and Relay, will follow in 2017.

Louis de Bourgoing, WH Smith international director, said: “Securing the contract for the stores in Düsseldorf is a key contract win in our development strategy in Europe. We worked very closely with the team in Dusseldorf to agree the design principles of our stores and the product offer for airport visitors and passengers.

“The product mix will deliver a broad range of German and International newspapers, magazines and books as well as express categories such as confectionery, drinks and food and emerging product ranges such as digital accessories. We very much look forward to bringing the WH Smith brand to the German market with our partners at Düsseldorf Airport."

With more than 600 stores in city centres and more than 700 outlets at airports, train stations, WH Smith’s international business includes stores in more than 50 airports worldwide including London Heathrow, Copenhagen, Stockholm Arlanda, Doha, Abu Dhabi, Delhi, Shanghai, Sydney and Melbourne.

Ilse Ruffer, head of retail activities at Düsseldorf Airport, added: "With WH Smith we managed to bring one of the most successful international retailers to Germany, and the company developed a specific shop design exclusively for Düsseldorf. We look forward to this cooperation, and we welcome WH Smith at Düsseldorf Airport.“

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