Westfield Stratford City to hold its first motor show
From 17 to 22 April, the 176,000 sq m centre will be given an automotive theme with ‘pit stops’ showcasing vehicles from eco motors to supercars. There will also be range of driving related events and activities such as Scalextrics races and special promotions for shoppers.
BMW, MINI, Honda, Hyundai, Nissan, and Tesla will all be present at the show alongside supercars from the world-famous Gumball 3000 rally. Visitors will be given the opportunity to try out the Gumball supercars by booking test drives which will take place in the shopping centre's car parks.
Myf Ryan, general manager of UK marketing for Westfield, said: "Drive is a true first for Westfield Stratford City. From the motor enthusiast to the family on a day out, just follow the flags from one pit stop to the next and you’ll find amazing cars, scalextric, or a new season’s wardrobe."
A number of retailers within the shopping centre have partnered with the car brands to run competitions and promotions. Andy Rogers, brand director of Reiss, said: "Westfield has created a great opportunity for us to reach out to our consumers in a new and exciting way, showcasing Reiss alongside some of the most iconic global brands."
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