Westfield London launches microsite
22 March 2010 | by The Retail Bulletin
Westfield London has launched a microsite to support its Spring/Summer 2010 fashion campaign throughout this month.The microsite, designed by creative digital agency Pod1, has been created as a vehicle for communicating fas hion trends and dedicated activities, taking place at the centre. This coincides with the launch of the spring/summer fashion campaign with the Greatest Fashion Show on Earth on 18th March.
The site will allow users to explore video and images from events and fashion shows at the retail centre, allowing them to register to receive a free beauty goody bag, and provide styling tips on how to wear the latest Spring/Summer 2010 trends.
One of the key events for the campaign that the site is promoting are the Catwalk Shows featuring new season trends and looks from over 700 fashion brands. The shows will be held at the centre over the 19th and 20th March.
As the events continue throughout March, rich media content generated from the events will be added to the microsite.
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