THE RETAIL BULLETIN - The home of retail news
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Health & Beauty
General Merchandise
Sports & Leisure
The Papers
Retail Solutions
Food & Drink
West Elm to open first UK store this week

West Elm, the Williams-Sonoma owned home furnishings retailer, will open its first UK store in London later this week.


West Elm to open first UK store this week

West Elm, the Williams-Sonoma owned home furnishings retailer, will open its first UK store in London later this week.

Launching on 5 December, the 12,000 sq ft store on Tottenham Court Road will feature furniture, textiles, accessories and gifts, as well as a West Elm Market shop-in-shop and coffee shop. The store will employ a 30-strong team of full and part time sales staff.

Laura Alber, president and chief executive of Williams-Sonoma, said: “We're excited to continue Williams-Sonoma Inc’s global expansion and announce the opening date of our first West Elm store in Europe. West Elm is our fastest growing brand, and has proven successful in markets around the world. We’re looking forward to the response to our new store in the UK.”

To mark the opening, the London store will include a gallery wall featuring art from UK artists sourced through Etsy, the online marketplace for handmade or vintage items. Curated by Will Taylor of the Bright.Bazaar blog, the gallery will include art from Natalie Singh, Amyisla Illustration, Lola Donoghue, Eloise Renouf and James Brown, all of which will be available to buy framed and ready to hang.

In addition, West Elm has teamed up with UK artist Ben Treanor of Old English Company to create an exclusive West Elm London tote bag which will be given free to the first 300 shoppers who spend a minimum of £50.

Among its suite of services, the store will offer access to a Design Lab where customers can receive complementary design consultations and space planning sessions. The store will also host a range of workshops and classes.

Jim Brett, president of West Elm, said: “The city of London has such vibrant communities centered around design and innovation. I couldn’t think of a better location for our first West Elm store in Europe. We are confident the broad assortment, globally-inspired aesthetic and engaging in-store experience of West Elm will appeal to customers in the UK.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News


Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Conference
The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
The 11th HR Summit 2019, Hallam Conference Centre, 44 Hallam St, Marylebone, London W1W 6JJ
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy