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West 12 launches Retail Hub for local entrepreneurs

A new entrepreneur hub has been launched at Land Securities operated West 12 shopping centre in London which provides a new bespoke retail space for 20 local business owners.


West 12 launches Retail Hub for local entrepreneurs

Totalling 6,000 square feet and situated on the first floor of the Shepherd’s Bush development, the new Retail Hub has been developed in partnership with Petit Miracles, a local incubator for business owners in Hammersmith and Fulham.

The Retail Hub is housed in an imaginatively designed space which includes combined workshop and meeting spaces in the guise of a garden shed, a DJ booth, a café area and 20 individual kiosks.

Carl Meale, centre manager of West 12, explained: “We are proud to have worked in partnership with Petit Miracles to create such a pioneering and creative concept at West 12. The Hub offers a fantastic new platform that enables us to bring together the brightest local talent and support their professional introduction to the retail industry through a hands-on experience.

“We develop any new innovation with the customer-needs front of mind and this new Hub responds to the ongoing consumer demand for new and exciting shopping experiences. As well as offering our customers the well-recognised high street brands that they know and love, we can now offer local, independent shops too, all under one roof.”

The new West 12 Hub is the latest in a growing number of digital and social enterprise-led collaborations that Land Securities has recently invested in. These include a partnership with an online marketplace for short-term retail space Appear Here and an ongoing relationship with London based retail investment hub True Start.  

Elisicia Moore, director of Petit Miracles, said: “The Hub will provide a great opportunity for people looking to trial a business or take it to the next level. We are so passionate about creating a fun and inspirational space where people can learn and succeed independently while being able to learn skills and different approaches from others around them.

“The rates are significantly lower than normal high street business rates. This was important as often these high rates are prohibiting amazing entrepreneurs from taking their first step.”  



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