Welcome Break partners with Ed's Easy Diner
Motorway service provider Welcome Break has embarked on a partnership with retro-American diner chain Eds Easy Diner.
The first Ed’s Easy Diner site will launch at South Mimms on junction 23 of the M25 in Hertfordshire in early 2016. This will coincide with the launch of a new Ramada hotel at South Mimms which is undergoing a refurbishment as it changes from the existing Days Inn hotel.
Rod McKie, chief executive of Welcome Break, said: “We have witnessed a growing trend with customers, both business and leisure, enjoying more dwell time at our service stations and so have responded accordingly with a much loved retro-American diner that delivers a quality eating experience at great prices. This partnership also sees a move back towards traditional Motorway Services Areas where people are catered for and enjoy experience over functionality.”
The Ed’s Easy Diner site will offer a table service for hotel guests while also providing Welcome Break’s customers with an additional place to eat.
Chief executive of Ed’s Easy Diner, Ivan Schofield, added: “Diners and drivers have historically gone hand in hand and I’m delighted to announce our partnership with Welcome Break – an iconic motorway service station brand. We’re looking forward to opening our first Ed’s in South Mimms this Spring with hopefully more to follow."
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