Weekly sales figures down for John Lewis
iPad sales stand out in challenging sales week
Total sales for the week to 26th March were £54.41 million, down 3.8% on the same week last year.
Paula Nickolds, Buying Director, Home, John Lewis said that the seasonal calendar had a big impact on the week, and with Easter and Mother's Day falling three weeks later this year, sales comparisons are challenging. Customers also seemed to be enjoying the arrival of spring and, given an average temperature rise of 3 degrees, it's no surprise that sales of outdoor furniture, gardening and sunglasses saw strong weekly uplifts. However, this warm weather did have an impact on footfall in shops across Fashion and Home, resulting in a tough week for overall trade.
Against this backdrop, congratulations to Peter Jones who achieved a positive year-on-year result, closely followed by Aberdeen, Edinburgh and Cambridge. The team at Oxford Street, particularly the Business Protection Partners, also deserve acknowledgement for their professional handling of the disruption in Central London on Saturday.
Online, success continued with sales up 18 per cent year-on-year and Click & Collect purchases up 50 per cent. Our stock and availability measures across all shops and online were excellent, which should give us confidence that we are in a strong position to trade well through the seasonal opportunity ahead.
Excitement last week came from the launch of the iPad 2 and Nintendo DSi 3D, which helped EHT deliver a sales increase of over 5 per cent year-on-year.
Fashion was hit hardest by the timing of Easter as seasonal markdowns are impacting later than last year. Good sales performances were achieved in areas less affected by seasonality, notably toys and nursery which delivered increases of 5 and 3 per cent on last year respectively.
She added that, as the company enters their third trading period, there are lots of opportunities ahead from Mother's Day, Easter and the royal wedding.
Email this article to a friend
You need to be logged in to use this feature.
Please log in here