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Websites won’t be just tick-boxes thanks to new EU legislation

A move to ban web users being tricked by ‘cost traps’ – meaning web traders have to disclose the total cost of a product or service - has been made into law by the EU.

OMNICHANNEL

Websites won’t be just tick-boxes thanks to new EU legislation

A move to ban web users being tricked by ‘cost traps’ – meaning web traders have to disclose the total cost of a product or service - has been made into law by the EU.

Announcing the legislation had been passed, the European Commission cited the example of buying airline tickets online, when customers may have needed to actively decline optional extras such as travel insurance.

The new law means it will no longer be permitted to have 'pre ticked' click boxes on websites - users will need to accept any extras or inclusions.

The new legislation follows the recent changes to law on website ‘cookies’ requiring businesses to ensure users consent to receive cookies served through their website, having first provided them with clear disclosures about the purpose and use of those cookies.

Web performance, compliance and quality benchmarking company Sitemorse will deliver a solution to advise and alert its subscribers of any instances where tick boxes are offered 'pre-ticked' on their websites within the next three weeks - allowing key sectors like retail time to ensure their house is fully in order before the Christmas sales push.

Lawrence Shaw, Sitemorse CEO commented: "Consumer protection is essential, and the EU is becoming very focused on ensuring adequate safeguards are in place.

“Along with the rules around the consideration and advice of what cookies you have in place, being continually aware of exactly what on your site reduces the risk of unnecessary compliance exposure along with maximising conversations whilst delivering the best possible online experience" he added.

Website compliance is now a very fast-moving area, and website owners and managers often need help to keep up with changes. Sitemorse's agility and ability to continually to keep its website auditing engine abreast of the latest compliance and visitor needs offers its clients unrivalled 'web confidence".


The Retail Bulletin’s Multi-channel retailing summit will examine how retailers can maximise profits and market share through cost effective, engaging and seamlessly integrated multi-channel strategies. The one-day event will be fully interactive and gives delegates the chance to ask questions and discover insights from retail experts in the multi-channel space.

Held in London on 1st February 2012, the event is retailer-led and other confirmed speakers include Tesco.com, Halfords, Schuh, ASOS, Santander UK plc, Marks & Spencer, Boots.com, Game Group,  Alexon Group plc, , Everything Everywhere, o2 Telefónica, Joules Clothing, Adnams Plc, Best Buy UK, Collect Plus, Norbert Dentressangle.
The event was sold out this year so don’t  miss out– register now and make a diary note to join your peers on February 1st 2012. Click here for full details.

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