Last chance to register - Webinar today
Webinar - Tuesday 2nd April: 14.00 – 15.00
"The Art and Science Behind a Great Annual Customer Plan". Come join the Purchase Predictor team along with Ricky Wilson (speaking with 20+ years of commercial experience at M&S, including launching M&S online and M&S international) as they share their most practical and profitable examples of how retailers are planning for growth next year.
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Calling all retailers…
Every year, retailers spend months working on their annual plans, but in a retail landscape that’s becoming increasingly congested it is hard for retailers to infiltrate the market. This is resulting in a slow growth retail environment, delivering just 2% growth YoY.
Many retailers look internally at the sales generated last year and use this as a foundation for building next year’s plans, but given the increasing challenges retail faces, should this be the approach?
Seasonal events are worth £100bn to UK retail every year equating to 30% of total sales, so retailers can’t afford to get it wrong.
In order to succeed, retailers need to have a much better understanding of their customer and their intent to purchase. However, without insights to support their case, are marketing or trading directors willing to risk their strategy and challenge the status quo?
Purchase Predictor, Summit’s proprietary tool, enables retailers to plan their promotional calendar using product level demand forecasts and produce a bottom up plan for the most important and profitable customers, categories and events.
Retailers can compare customer demand to last year’s sales behaviour, helping trading managers understand the missed sales and align next year’s activity to win incremental sales and market share.
The webinar is free to attend, and open to anyone who wants to innovate and learn…
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