We Are Pop Up acquired by Real Estate Partners
An online retail property platform for short-term leasing, We Are Pop Up was founded in 2012 as a way of connecting brands with landlords looking to fill temporary store locations. Earlier this month, it announced that it had closed down after it was unable to secure new funding to expand the business.
Leon Goldwater, chairman of REP, said: “We Are Pop Up is an exciting platform with a well-established presence in the retail market. Together with BrandSpots co-founder Ilona Taillade, we look forward to building on this success and bringing the expertise and investment required to take We Are Pop Up to the next level.”
Following its launch, We Are Pop Up built up a network of 25,000 registered users including brands such as Adidas, Google, Sonos and Urban Outfitters.
REP said its long-term development plans for the business will include accelerating growth and expanding its presence in new markets.
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