Wayfair partners with Lorraine Kelly for autumn campaign
Wayfair, the online shopping destination for furnishings and homewares, has embarked on a partnership with ITV television presenter Lorraine Kelly for its Wayfair UK brand.
The breakfast TV star will feature in the retailer’s autumn TV campaign which will begin airing on UK screens in mid-September.
“We’re thrilled to join forces with Lorraine Kelly for our new TV campaign,” said Martin Reiter, general manager of Wayfair Europe. “Lorraine’s down-to-earth signature style makes her a perfect fit for Wayfair. We’re excited to feature Lorraine in our new TV advertisement, which will highlight Wayfair’s broad range of budget-friendly finds to high-end styles as well as just how easy it is to shop for every room in the home at Wayfair.co.uk.”
Kelly will also be teaming up with Wayfair on a Christmas campaign. Due to launch on-site on Wayfair.co.uk in November, the campaign will see Kelly give shoppers a look at how to style their homes for the festive season. She will also be sharing her "top gift picks" in another shoppable sale.
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