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Wayfair partners with Lorraine Kelly for autumn campaign

Wayfair, the online shopping destination for furnishings and homewares, has embarked on a partnership with ITV television presenter Lorraine Kelly for its Wayfair UK brand.

HOME & DIY

Wayfair partners with Lorraine Kelly for autumn campaign

The breakfast TV star will feature in the  retailer’s autumn TV campaign which will begin airing on UK screens in mid-September.
 
“We’re thrilled to join forces with Lorraine Kelly for our new TV campaign,” said Martin Reiter, general manager of Wayfair Europe. “Lorraine’s down-to-earth signature style makes her a perfect fit for Wayfair. We’re excited to feature Lorraine in our new TV advertisement, which will highlight Wayfair’s broad range of budget-friendly finds to high-end styles as well as just how easy it is to shop for every room in the home at Wayfair.co.uk.”
 
Kelly will also be teaming up with Wayfair on a Christmas campaign. Due to launch on-site on Wayfair.co.uk in November, the campaign will see Kelly give shoppers a look at how to style their homes for the festive season. She will also be sharing her "top gift picks" in another shoppable sale.
 

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