Warehouse announces design competition winner
As a result of her success, O’Hare will see pieces from her graduate collection produced and sold exclusively in selected Warehouse stores nationwide.
The competition, which is run in partnership with the British Fashion Council, asks course tutors from the UK’s leading universities who are members of the BFC’s Colleges Council to submit portfolios from this graduating year for consideration.
Following last year’s decision to search for new talent in photography as well as design, Rachel Hannaway, also from the University of Salford, has been selected as the winner of the photography category. Hannaway will shoot the campaign for O’Hare’s Warehouse collection.
Both winners will be invited to join Warehouse for a sixth month paid design placement, post-graduation which will allow them to follow the full journey of the collection development from the initial design process, through production, to campaign creation and marketing the collection launch.
A panel of industry judges chose the winning portfolios for exceptional design ability and creative vision which encapsulated the Warehouse brand. This year’s panel included Lisa Byrne, design director and Jennifer Roebuck, marketing director at Warehouse; Anne Tyrrell, chair of BFC Colleges Council; Caroline Rush, CEO of the BFC; and Katherine Ormerod, fashion news and features editor at Grazia magazine.
Commenting on the competition, Roebuck said: "We are thrilled to be continuing our partnership with the British Fashion Council’s Colleges Council though our yearly search for graduate design talent. After expanding the competition last year to also include a photography winner we are really excited to see this year's winner's collection come to life."
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