Walmart is world's most valuable brand.
Strong brands prove their resilience to recession in the fifth annual Millward Brown Optimor BrandZ Top100 Most Valuable Global Brands. When most key financial indicators plummeted, the value of the top 100 brands rose by four percent in the last year to more than $2 trillion. There are nine retailers in the Top 100 ranking this year. Walmart remains the world’s most valuable retail brand with a dollar value of $39.4 billion. It is followed by Amazon, which, with a brand value of $27.4 billion, has experienced the highest retail brand value growth, as it increased its value by 29 percent. Tesco, the most valuable British brand in the ranking (and 3rd most valuable retail brand in the Top100) has a brand value of $25.7 billion. Although the combined value of retail brands in the ranking declined by 1 percent over the last year, they have performed stronger than expected in harsh economic times. The BrandZ Top 100 is the only valuation in the world that takes into account customers’ opinions on brands and demonstrates this with a dollar value.
Commenting on the ranking, Peter Walshe, Global Brand Director at Millward Brown said, “Consumers will continue to need reasons to justify their purchases and will look to those brands that they trust to provide value and conform with a new set of ethical values. Successful retailers will leverage the value of their brand. As shopping becomes more of a multi-channel experience with customers comparing prices in-store and online, retail brands will also need to ensure consistent online and offline shopping experiences.”
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