Walgreens Boots Alliance unveils new corporate identity
Walgreens Boots Alliance has launched a new corporate identity as it marked its first week as a new public company by ringing the opening bell at the Nasdaq Stock Market on Friday.
The ceremony was attended by Walgreens Alliance Boots management.
The move follows the completion of the merger last month in which US pharmacy giant Walgreens bought the remaining 55% of shares in Alliance Boots that it did not already own.
The company’s new logo, as well as its purpose, vision and values, have been unveiled on the Walgreens Alliance Boots website.
Stefano Pessina, executive vice chairman of Walgreens Boots Alliance, said: “This is clearly an exciting time for Walgreens Boots Alliance, as we are now working together and trading as a new company. We are determined to deliver significant and sustainable benefits for all stakeholders by leveraging the unique advantages and opportunities arising from the combination of our iconic brands, complementary geographic footprints, shared values and market-leading pharmaceutical wholesaling and community pharmacy care.”
