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Waitrose unveils new Kings Cross store

Waitrose has opened a new branch and cookery school in London’s Kings Cross.

GENERAL MERCHANDISE

Waitrose unveils new Kings Cross store

Waitrose has opened a new branch and cookery school in London’s Kings Cross.

Housed in the restored Grade II-listed Midland Goods Shed, the store marks the completion of the latest phase in the redevelopment of King’s Cross.

The cookery school is the retailer’s third in the UK and its second in London following the opening of the first Waitrose cookery school in London’s Finchley Road in 2010.

The branch is also the first ever Waitrose to feature a working beer pump, which will be supplied by Camden Brewery, and forms part of the shop’s wine bar.

Waitrose said the new store has been designed to allow the Victorian architecture to be sensitively refurbished and restored, breathing new life into the former railway passenger terminal and goods depot. Much of the structure’s original brick and iron work has been retained.

Mark Price, Waitrose managing director, said: “It has been a unique and exciting opportunity to create a store of this kind. This has been a new experience for us, and has allowed Waitrose’s distinctive brand values to be reflected by emphasising architectural quality as part of the retail experience. We’re delighted to be opening this store, and look forward to working in partnership with King’s Cross as the shop grows.”

The cookery school will feature tutored sessions on the latest food trends. In addition to ‘Lazy lunchtime’ courses of 90 minutes and bite-size two hour sessions held after work, longer classes running from 10am to 3pm will provide more intensive learning at the weekends.

David Walters, project manager for King’s Cross, said: “The opening is great news for the thousands of people who already live and work at King’s Cross, and to those residents we look forward to welcoming over the next few years. With around 20,000 people now on-site, we are delighted the store and cookery school will provide a new amenity for the site, as well as a complementary education and leisure resource, adding to the Learning Quarter taking shape at King’s Cross.”

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